In 2020 it is estimated that around 53% of the population are regularly using social media, therefore if you have a business and you are not utilising social media as part of your marketing strategy then we would officially deem you as crazy.
Social media marketing references the use of social media platforms like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Platforms such as Facebook and Instragram have exponentially increased their professional advertising capabilities over the last few years and when utilised correctly the results can be lucrative for any business.
For example here is a case study on a client that managed to achieve an 18x ROI their social media marketing campaigns.
Love it or hate it, social media is one of the fastest growing cultural pillars (if not the largest) and it’s often the first place people go when creating and sharing content, sourcing news and so much more. Thanks to its influx into society, it’s now flourishing with brands all shouting to grab your attention and become the best.
Social media can solve a number of business problems, from launching your product and generating brand awareness, to generating quality leads or purely driving sales. As an expert social media agency, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.