Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. It is a key component of any digital marketing strategy, alongside PPC, social media, content marketing and other channels, and if done correctly can yield huge rewards to your organisation. In many industries those ranking on page 1 take 70%-90% of all businesses providing their services and therefore it is extremely important for any business to include it in their digital strategy.
As a Glasgow based SEO agency NEO Media can help your business improve all the elements of your website that are fundamental to a successful SEO strategy.
We have the technical expertise to perform advanced SEO technical audits, laying the foundations to ensure there aren’t any technical roadblocks that could affect your performance. Perform in-depth keyword research, website migration services, content marketing, SEO e-commerce optimisation and of course incredible off-page link building tactics supported by our in-house content team, we are an SEO agency that has the full suite of expertise to deliver results for your company.
We work in tandem with you to deliver a bespoke, tailored service, helping you rank highly for the search queries you want your business to target.
We do everything possible to ensure that our techniques comply with the various search engine guidelines, while offering complete transparency to our clients. For our clients we always recommend the long-term, content-led approach to SEO, following white-hat SEO methods that reward the website for engaging and interesting content and avoiding any penalties associated with black-hat SEO.
We also aren’t afraid to tell you the truth about your current SEO practices. If there are issues impacting your performance, we want to identify and fix them as quickly as possible to get you on the path to success.
If client targets or time-sensitive campaigns necessitate risk, we ensure clients are completely up to speed as to what these risks may involve. We believe that educated clients get the best value out of the services we offer, and are always happy to explain our work, right down to the fine details.
Each search landscape differs vastly from the next, and every client has different budgets and ambitions. Because of this, no two campaigns are the same and strategies can differ, sometimes substantially. However, there is a very generalised model that most campaigns adhere to to some degree:
The first few months will focus on campaign research, strategy, planning and onsite optimisation.
After the completion of phase one, we will focus the campaign on increasing, amongst other things, the site’s topic authority and domain authority. We do this through a combination of link building/online PR, informational content creation, implementation of structured data (such as schema), and possibly a degree of social media management.