We switched email provider to Klaviyo – the worlds most sophistically advanced email marketing software. The company had managed to collect over 300k emails however the data needed to be analysed and segmented based on data points such as country, demographic, products ordered, lifetime value, average order value, frequency of purchase and how frequently they visited specific pages. Through AI algorithms we were able to break down this list and send highly targeted email campaigns to the right people at the right time. We were also able to take this one step further and use historic data such as order frequency in order to pro-actively anticipate the likely hood of each customer in making another purchase at a specific date in the future allowing us to send relevant content in anticipation of the sale. Throughout the whole process our design team crafted beautiful email templates and created high value content which could be used in our email strategy. Lastly we implemented a highly technical email flow campaign. – essentially an advanced retargeting series of emails sent to specific customers based on specific data points collected when they visited the site. This email strategy now runs on complete automation with email now accounting for up to 40% of monthly revenue.