PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.
If you have never run PPC adverts before, then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.
How can PPC help your business ?
Reaching new audiences through organic search (SEO) can take a long time and depending on your industry it can also be extremely competitive with competitors pumping large marketing budgets into SEO. PPC allows you to show ads to their target audience almost immediately driving traffic to your site minutes after the campaign is published. This can be through keyword targeting for paid search adverts, where advertisers select relevant keywords that their potential customers will be searching for.
There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube.
An effective PPC campaign includes new keyword builds, advanced A/B Split Testing of Ad Copy, Market research including competitor analysis, Demographic targeting and audience review, Dynamic Search Ads, Additional Account Management resources, Google Scripts to help drive better performance and reporting. A fully optimised campaign can take a few weeks to build out as we continually collect data and optimise on what works best. We even take it a step further by building effective landing pages in order to increase your ad quality score which reduces costs and increase campaign effectiveness.
We are premier google partners and our team have been extensively trained in running high converting PPC campaigns by implementing creative and technical strategy in order to drive maximum results. From day 1 you will be allocated an account manager who will be able your direct contact and will guide you through the whole process, addressing any questions or concerns you may have immediately through our dedicated whatsapp number.