Amazing Content Creation for an Amazing Hotel.
– Dynamic Web Redesign
– Content Creation
A landmark hotel in Scotland’s biggest, most vibrant city, Glasgow’s Kimpton Blythswood Square Hotel is celebrated for its gorgeous Georgian architecture, superior service, recently renovated rooms, well-loved spa, unique event venues, and indulgent afternoon tea. The five-star property continues to define Glaswegian luxury as the only hotel in the city with AA accreditation.
When the Kimpton Hotel Group took over the Blythswood Hotel they wanted to redesign the existing Hotel’s website so that it was more in line with the Kimpton brand and to migrate it on to their hosting platform on CMS system. Additionally, they wanted to update the content on website with up to date images after they had refurbished the hotel.
Our creative team got to work by first understanding the the Kimpton Group branding and message. We discussed everything from colour schemes to navigation and responsiveness. Conversion rates were a large factor in determining how we structured the website. We A/B tested different layouts and dynamically changed the website over a period of 2 months based on the data we collected in order to reduce bounce rate, increase browse time and ultimately maximise bookings and enhance visitor experience.
Our creative team also spent 2 full days taking gorgeous content which was retouched and added to the website. Below are some examples of our work.