What is Influencer Marketing ?
Depending on your niche, influencer marketing can be the most effective form of digital marketing. Influencers are people who have built up a loyal social media following on social media and they are the perfect medium to use in telling you brand story to a targeted audience. In today’s world, it’s not just about what you say – it’s about who’s saying it. Influencer marketing strategies involve finding the most powerful people on social media whose audience is relevant to yours and getting them to talk about your brand.
By leveraging the power of word-of-mouth marketing through influential people, you can drive KPIs of all kinds, be it brand awareness, community growth, website traffic or sales. Not only this but the data collected from these campaigns can be used in follow up remarketing strategies enabling an ROI that can surpass all other forms of marketing.