What is Google Display Network ?
Display advertising plays a crucial role in digital marketing strategy. They are otherwise known as banner ads and they can be used in various strategies one being retargeting campaigns.
Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.
Display network ads show on websites that are of contextual relevance for to your business or ads. For example, if you sell beauty products then your display ads will show on websites that have content related to beauty products as the person on that site will most likely be researching beauty product with the intent of a purchase. There are over two million sites in the Google Display Network alone, so when aiming for the biggest net audience, display adverts are your best option. These ads are less targeted than you search ads campaigns however they are great in increasing brand exposure and reach as prospective customers are likely to see your ads as they browse the internet. Display network ads can be in the form of text, images or video which makes it a great platform to educate your customer about your brand with amazing content.
We will be able to guide you in recommending whether or not google display ads would be a good addition to your marketing strategy. In most cases adding display network retargeting campaigns produce a high ROI and we always take it into consideration when planning your marketing strategy.